Here in the US, the Obama administration has been reluctant to encourage people to eat less meat for health and environmental reasons. The 2015 US Dietary Guidelines, for instance, remained fairly muted on the topic after fierce lobbying by the meat industry.

But in China, where livestock emissions are soaring and obesity is on the rise, officials are being far less circumspect.

http://www.vox.com/2016/6/21/11978318/china-less-meat-schwarzenegger-cameron